LEGO Insiders Days 2024 confirmed – everything we know so far

The LEGO Group has confirmed that its annual LEGO Insiders Days promo will return later this month, rivalling Amazon’s Prime Days event with new deals and giveaways.

Last year’s LEGO VIP Days (now rebranded along with the rest of the LEGO Group’s loyalty program as Insiders) included up to 40% off new releases, double points on selected sets and a trio of free gifts with qualifying orders: 40512 Fun & Funky VIP Add-on Pack, 40580 Blacktron Cruiser and 40581 BIONICLE Tahu and Takua.

The LEGO Group has now confirmed via the Offers & Sale page at LEGO.com that this year’s Insiders Days will run from July 16 to 20, starting the same day as Amazon’s two-day Prime event. And while there’s no official word yet on what will be on offer, the rumour mill suggests we’re looking at an even fresher selection of deals than in 2023.

Here’s everything we know about LEGO Insiders Days 2024 so far. Keep in mind that specific details are only rumoured for the time being, so things could change between now and July 16.

40692 Sweet Shop GWP

The third entry in this year’s series of microscale gift-with-purchase buildings is said to be making its debut during LEGO Insiders Days. According to Instagram user itavix_bricks (via Brick Clicker), 40692 Sweet Shop will be free with all orders above £180 / $200 from July 16 to 18 (or while stocks last) – and with no theme restrictions on this one, you can fill your boots with new sets or pre-orders.

LEGO beach bag GWP

While 40692 Sweet Shop will apparently only be available for a portion of Insiders Days, the LEGO Group is also rumoured to be giving away a beach bag for the entire duration of the event (or while stocks last). You’ll need to spend at least £70 / $75 on sets from LEGO City, DREAMZzz, Harry Potter, Super Mario, Friends, Animal Crossing, NINJAGO and DUPLO to qualify for this one. We’ve spotted 5008918 on the LEGO store and this might be our first look at the rumoured gift.

50% off World of Wonders

Thanks to Australia’s LEGO Insiders Days promos starting earlier than the rest of the world, we also have a fairly good idea that the World of Wonders collectible set, depicting the Taj Mahal, the Great Wall of China, the Parthenon and Petra’s Al-Khazneh, will be 50% off. That means it will be earned by spending just 1,350 LEGO Insiders points. It’s not yet confirmed whether this will apply for the rest of the world but, seeing as the collectible has been available for some time, it’s entirely possible.

Double Insiders points

Finally, you can expect to earn double points at LEGO.com and in LEGO Stores from July 16 to 20, equivalent to 10% cashback in the form of points to spend on discount vouchers in the Insiders Rewards Centre. This would be a better offer than last year’s LEGO VIP Days, when only selected sets were eligible for double points.

Make sure to sign up for a LEGO Insiders account if you haven’t done so already: it’s free to join and includes plenty of benefits. Check back on July 16 for a complete and confirmed rundown of all this year’s LEGO Insiders Days deals, gifts-with-purchase and promos.

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